20 Best Cruelty Free Mascara You Need Right Now

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A mascara wand is all you need to take over the world. Well, not the world, but definitely your makeup game. Being an avid supporter of cruelty-free beauty, here we bring you the best cruelty-free mascara to include in your makeup kitty right now.

Best Cruelty free Mascara
Best Cruelty-free Mascara

Mascaras are great to give your eyes that awakened look. They can make your eyes look bigger and more attractive. However, finding the best cruelty-free mascara is not always easy.

It is quite a struggle, and when we tend to find one, we get pretty overwhelmed to use it for all our basic eye makeup needs. Strengthen, lengthen, or curl – your favorite mascara should be able to do it all.

Looking for cruelty-free mascara or makeup, in general, does involve some research, and most of us will be surprised to know that some of our favorite brands refrain from this cruelty-free idea. But not to mention, the options are still not super limited, and therefore we are here to help you. The mascaras we are going to list today are cruelty-free, which means – no guilt!

cruelty free mascara and makeup

Why Choose Cruelty-free Makeup?

You can understand the reason for choosing cruelty-free makeup from why it came to exist in the first place. Most changes are inspired by the way the public reacts to something.

Organizations like the Coalition for Consumer Information on Cosmetics, People for the Ethical Treatment of Animals (better known as PETA), among many others, shifted their way through to generate awareness about the deaths of millions of animals every year experimentation for cosmetic products.

This newly generated awareness led the public to echo their voice in defense of these voiceless animals. The resulting pressure helped in finding alternatives, which means you have a choice. You can make a difference by very few buying decisions you make.

Preferring cruelty-free products and, at the same time, abandoning those that harm animals would encourage brands to adopt the right way towards the creation of these beauty products.

Best Cruelty-Free Mascara – Vegan, Drugstore, EWG Rating Included!

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S. no.NameLeaping Bunny CertifiedVeganParaben-FreeEWG Rank*Best Option For
1Tarte Cosmetics Lights Camera LashesNo, but PETA CertifiedYesYes4• Thin or Short Eyelashes
• Sensitive Eyes
• Gluten-free
2Inika Long Lash Vegan MascaraNo, but Choose Cruelty Free AustraliaYesYes2• Sensitive Eyes
• Short Eyelashes
3Pacifica Beauty Aquarian GazeNoYesYes2• Sensitive Eyes
• Short Eyelashes
4Skin2Spirit Natural Mineral MascaraYesYesYesUpdating soon!• Sensitive Eyes
• Thin Eyelashes
• Short Eyelashes
• Gluten-free
5Elizabeth Mott Length DefiningNo, but PETA CertifiedNoYes2• Sensitive Eyes
• Short Eyelashes
• Contact Lens Wearers
6Ecco Bella Natural Black MascaraNo, but PETA CertifiedYesYes1• Sensitive Eyes
• Natural look
• Gluten-free
7Gabriel CosmeticsYesYesYes2• Sensitive Eyes
• Voluminous Lashes
• Gluten-free
8Physicians Formula Argan Wear Nourishing OilNo, but PETA CertifiedNoYes6• Sensitive Eyes
• Short and Thin Eyelashes
9Endlessly BeautifulNoYesYes2• Sensitive Eyes
• Natural look
• Short Eyelashes
• Gluten-free
10Pacifica Dream BigNo, but PETA CertifiedYesYes2• Sensitive Eyes
• Natural look
• Voluminous Lashes
• Gluten-free
11Milk Makeup KUSHYesYesYes2• Voluminous Lashes
12Tarte Cosmetics Gifted Amazonian ClayNo, but PETA CertifiedYesYes3• Sensitive Eyes
• Gluten-free
• Voluminous Lashes
13Honest Beauty Extreme Length Mascara + Lash PrimerNo, but PETA CertifiedNoYes2• Sensitive Eyes
• Elongated lashes
• Sweat-friendly
14Stila HUGE Extreme LashNo, but PETA CertifiedNoYes2• Sensitive Eyes
• Short Eyelashes
• Voluminous Lashes
• Contact Lens Wearers
15Essence Lash PrincessNoNoYes2• Short Eyelashes
• Voluminous Lashes
• Gluten-free
16The Balm Mad LashNoYesYes4• Sensitive Eyes
• Falsies Effect
• Short eyelashes
17NYX Doll EyeNo, but PETA CertifiedNoNo4• Short eyelashes
• Voluminous Lashes
18Elizabeth Mott It’s So BIGNo, but PETA CertifiedNoNo2• Short eyelashes
• Curl Effect
• Natural look
19Cabaret Première French MascaraNoNoNoUpdating soon!• Short Eyelashes
• Monolid or Droopy Eyes
20Marcelle Ultimate Volume MascaraNoNot sure as it contains Synthetic BeeswaxNo3-5• Sensitive Eyes
• Contact Lens Wearers

* EWG’s Skin Deep Cosmetics Database is an online guide with safety ratings for cosmetics, other personal care products, and brands. The hazards are based on the ingredients.

Understanding the ratings:

  • 1 and 2 = Low Hazard
  • 3-6 = Moderate Hazard
  • 7-10 = High Hazard

Here is a list of the twenty best cruelty-free mascaras which are not only supporting the cause but are also great for your budget. Let’s check out these gorgeous mascaras so that you can enjoy pretty lashes.

Tarte Cosmetics Lights Camera Lashes Cruelty-Free Mascara

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According to the reviews, it makes the lashes fuller, longer and works too for thin and short eyelashes.

Even though the wand is straight, it goes on smoothly on the lashes, giving them a lengthening effect.

Efficacy of this mascara increases when paired up with an eyelash curler after the mascara dries. It is one of the best non-clumping mascaras, coats every lash to the end, and doesn’t burn when it gets into the eyes, making it great for sensitive eyes.

It gets removed easily with warm water, even without makeup remover. This is why it is one of the best-selling cruelty-free mascara.


  • Doesn’t smudge easily
  • Stays on for long hours (Up to 8 hours)
  • Does not run tests on animals
  • It’s gluten-free


  • Not Waterproof
  • Can be washed off properly only with an eye makeup remover.

Our Rating: 4/5

Inika Long Lash Vegan Mascara

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According to the reviews, this cruelty-free and vegan mascara has more of a ‘wet’ formula, so be ready to work with it a little at first.

When you use it for a week or so, it thickens slightly, making it more creamy. It may seem pricey, but it’s worth it.

It takes a while to dry due to its super clean ingredients and the result – lengthened eyelashes.

The wand separates the lashes beautifully, giving them a vibrant black color.

Though it doesn’t smudge, sometimes it tends to flake off. Before buying this mascara, check the ingredients in case you are allergic to any of them.


  • Made from carnauba wax that boosts volume and length
  • Astringent and anti-inflammatory properties of Magnolia Bark Extract is coupled with the nourishing benefits of Vitamin E; hence it softens and protects lashes
  • Suitable even for those with sensitive eyes
  • No clumping or smudging


  • Can be irritable if allergic
  • It flakes off sometimes
  • As it is 100% natural, it has to be replaced every 3-6 months.

Our Rating: 3.4/5

Pacifica Beauty Aquarian Gaze Mascara

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According to the reviews, this mascara is super impactful as it makes their lashes look quite natural and fuller. Users claim that this mascara stays on their lashes for quite a long time, and it is also water-resistant.

This paraben-free and vegan mascara makes the eyes look gorgeous, and also, their lashes look insanely long, which makes their eye makeup quite bold and outstanding as it is available in two shades, black and blue.

Some also claim that this mascara does not make their lashes stick together and coats every lash separately to give a voluminous look.

Reviews claim that this mascara not only lengthens their lashes but also strengthens them due to the presence of coconut oil. It is formulated with all those good formulas which your skin always craves for.


  • It is water-resistant and has a long-lasting effect.
  • Paraben-free
  • Separates lashes beautifully
  • It lengthens and strengthens and also hydrates and nourishes your lashes.


  • The formula is a bit dry
  • One coat is not always enough to get the desired results.

Our Rating: 3.9/5

Skin2Spirit Natural Mineral Mascara

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According to the reviews, it’s a creamy mascara that is non-irritating to the eyes, and the best thing is you can even wear it to the gym. Yes, it survives sweat easily.

It doesn’t thicken lashes but lengthens them for sure. It’s especially good if you are allergic to certain chemicals, as this mascara has skin-friendly ingredients.

The mascara goes on well – it does not clump or leave you with raccoon eyes at the end of the day. Some users have even compared it to the Benefit mascara.

All in all, this mascara is worth investing in. To remove it, you just need coconut oil or a mild makeup remover.


  • Stops unnecessary lash fallout from toxic chemicals
  • It suits – contact lens wearer, people with eye conditions like blepharitis, sensitive eyes, eyes with allergies to chemicals & synthetic ingredient, and dry eyes
  • Lasts all-day
  • Doesn’t run even with tears
  • No clumps


  • Has a shelf life of only 1-3 months
  • Can prove to be smudgy and dry

Our Rating: 4.4/5

Elizabeth Mott It’s So Long Length Defining Mascara

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According to the reviews, this mascara does what it claims. It is one of the best cruelty-free drugstore mascara, which defines their lashes and lengthens them quite well.

It has an innovative silicone C-curve brush that separates the lashes and coats each of them to provide a fuller and voluminous look.

Users say that this mascara is super lightweight, and it glides on very smoothly. On top of this, it is even long-lasting and stays on the lashes for a very long time. Although you will find it drier than most mascaras, it prevents smudging, clumping, or flaking.

Users even say that this mascara looks like fake eyelashes or eyelash extensions without having to use one.

The best part about this is that it is good even for sensitive eyes.


  • It gives a voluminous look.
  • It does not smudge or flake, making it the ideal eye product.
  • Gives long lashes.
  • Suits sensitive eyes.


  • This mascara may feel dry for some.

Our Rating: 3.5/5

Ecco Bella Natural Black Mascara

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According to the reviews, Ecco Bella mascara has a smooth texture, which doesn’t weigh down the lashes.

It has a beautiful brown tinge and is buildable. The best way to use it is to apply and wait a minute or so and then try a second coat. Post application, it doesn’t dry like crazy, wears off, or flakes.

This can be the go-to mascara you can wear daily. If you’re looking for clump-free, sensitive-eyes-friendly, natural-looking mascara, this might be a safe bet. It has raved as one of the best vegan mascaras.

Because it’s not waterproof, a damp cloth is enough to take off the product.


  • Suits sensitive eyes
  • Results in natural-looking lashes
  • Vegan
  • Easy to Wash off


  • The mascara liquid is thin, making it difficult to apply more than a small amount without causing the lashes to clump together.
  • Flaking issues at times
  • Can irritate the eyes if allergic.

Our Rating: 3.7/5

Gabriel Cosmetics Black Brown Mascara

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According to the reviews, it is the best natural black-brown mascara you can own. If you shy away from wearing dark mascara shades and prefer a natural look, this can be your best friend. It is vegan, gluten-free, which is great if you have Celiac disease.

It makes the eyelashes look thicker yet weightless. There’s no clumping, flaking, or smudging.  The best part is – it passes the cry test.

The ladies who have used it love to call it a ‘raccoon-free mascara’ as it lasts all day long.

One might find the mascara clumpy during the first use, but the formula settles into the right consistency after a few uses. The mascara tube also lasts long, which makes this mascara a bang for your buck.


  • Gluten-free and vegan mascara
  • Lifts the lashes naturally
  • Wouldn’t budge even when you cry
  • Lasts for the whole day
  • Doesn’t smudge, flake or clump


  • Might feel clumpy during the first few uses

Our Rating: 4/5

Physicians Formula Argan Wear Nourishing Oil Mascara

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According to the reviews, this cruelty-free mascara is perfect for all those various eye looks, be it bold or straightforward. It is a luxurious treatment that provides fuller, thicker, and healthy-looking lashes.

The minute you put it on, you invariably see the difference. It contains Argan Oil, which provides nourishment and conditions your lashes, thereby strengthening them.

Users say that it has a unique brush, which is Morrocan inspired, and it entirely separates their lashes and coating each one of them and providing luxurious volume.

This mascara is long-lasting and has a clump-free and smudge-free formula. Some of the users also say that it has an exotic scent, which is non-irritating.


  • It is infused with Argan Oil to provide nourishment.
  • It is smudge-free and clump-free.
  • Strengthens eyelashes
  • Dermatologically tested and is also hypoallergenic.


  • Some find the brush’s shape odd.
  • It might not always provide volume in the first coat and might require several coats to get the desired look.

Our Rating: 4.1/5

Endlessly Beautiful Natural Organic Mascara

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According to the reviews, one might find the bottle’s size small and travel-sized. It is a gentle and all-natural mascara that gives a full look to the lashes.

It doesn’t clump and goes on smoothly. With this mascara, you will need at least 2-3 coats to see the effect. One can layer this without making the eyelashes lumpy.

If you’re someone who’d like to ditch dramatic looks and go for natural ones instead, this is the one.

It stays on for the whole day. Be careful to check for allergic ingredients before you make a purchase.


  • It is gluten-free
  • Is gentle on the eyes and has never been tested on animals
  • Can easily be removed with water
  • Offered in other color variants like brown.
  • Soy-free


  • Takes time to dry out completely
  • Can smear around the eyes
  • Not Waterproof
  • Has a shelf life of only about a month

Our Rating: 4/5

Pacifica Dream Big Lash Extending 7 in 1 Mascara

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According to the reviews, this vegan and cruelty-free allow them to achieve the lashes of their dreams.

It is formulated with all those good formulas which your eyelashes always crave for.

This product instantly amplifies your lashes, and it has a magic wand that works in all directions to coat and lengthen every lash, even defining the smallest lash hair.

Users also claim that this paraben-free mascara has a lash conditioning serum, which nourishes their lashes and also adds shine by lifting the lashes. This mascara also gives rich, long-lasting color.


  • It contains all-natural ingredients, which makes it good even for sensitive eyes.
  • It is long-lasting and strengthens and lengthens the lashes.


  • It does not provide dramatic looking lashes.
  • It easily clumps and flakes.

Our Rating: 3.9/5

Milk Makeup KUSH High Volume Mascara

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According to the reviews, it’s an eye-defining, lash-thickening mascara that doesn’t irritate eyes. The kind of mascara you can sleep wearing.

It has a pretty black pigment and makes eyelashes look healthy and natural without weighing them down.

If you stay in a region where the temperature goes above 90, it may melt off. Otherwise, it is an excellent option for those looking for plumped-up lashes.

It lasts at least 9 hours with a makeup setting spray.


  • Makes the lashes look fuller and longer
  • Doesn’t smudge easily
  • Prevents eyelash fall out and conditions them


  • Not Waterproof
  • Wears off and dries easily
  • Flaking issues

Our Rating: 4/5

Tarte Cosmetics Gifted Amazonian Clay Smart Mascara

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According to the reviews, this mascara has a unique formula that targets all of their lash problems and eventually solves them.

The reason why users often term this mascara as “smart” as it can deliver what the users desire to form their mascara products.

It instinctively conditions, lengthens, replenishes, and repairs brittle and dry lashes. Some users also feel that this is an excellent product as it nourishes, hydrates, and balances their lashes, therefore, promoting healthy natural-looking lashes and preventing lash loss.

Users also claim that this is a good product even for sensitive and allergy-prone eyes.


  • It solves all the problems related to lashes.
  • It repairs and replenishes lashes making them healthy and voluminous.
  • Stays on the lashes for a long time.
  • One of the best mascaras for sensitive eyes.


  • It dries off pretty quickly.
  • It is not water-resistant or waterproof.

Our Rating: 4.1/5

Honest Beauty Extreme Length Mascara + Lash Primer

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According to the reviews, this one is a 2-in-1 product that primers and coats eyelashes. If you crave the effect of lush and lifted eyelashes, look no further. Did you know that Meghan Markle used this mascara at her royal wedding?

This mascara fills the lashes with volume and zero clumpiness. The bristles of the wand separates lashes amazingly, although the primer wand is a bit smaller in size. The formula of primer + mascara is easy to work with.

You get long lashes without the misery of flaking or annoyance of smudging. It is a mascara you can count on when hitting the gym with a heavy workout or dancing like crazy until you sweat.

The great thing about this mascara is its longevity – it stays put no matter what until you remove it with a makeup remover.


  • Non-toxic and natural
  • Long-lasting
  • Made by safe makeup ingredients
  • Paraben, silicones, paraffin, mineral oil-free
  • Useful in curling lashes
  • Suitable for use with contact lenses.


  • The primer wand is small.

Our Rating: 4.4/5

Stila HUGE Extreme Lash Mascara

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According to the reviews, this mascara is an all-in-one product that strengthens, lengthens, and thickens their lashes.

It gives tremendous lift and volume to their lashes, changing their entire appearance. It is also super pigmented, and the color stays for a long period.

This paraben-free mascara by Stila also separates every lash’s coating and curling the supremely, thereby providing a glam and dramatic look. Just one coat of this mascara makes a huge difference, and it can make your eye look more than impressive.

This mascara is non-toxic, which makes it suitable to be used by sensitive eyes. It is smudge-proof and is also great for people who wear contact lenses.


  • It strengthens, lengthens, and thickens lashes.
  • One coat is just enough.
  • Super pigmented.
  • It is smudge-proof and long-lasting.


  • It is flaky and clumpy.

Our Rating: 3.9/5

Essence Lash Princess False Lash Effect Mascara

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According to the reviews, this one is for those who sweat like crazy but still want volume and extra length to their lashes.

It tends to get clumpy sometimes, which can be overcome by using body heat before application. Most of the Essence products come without a seal, so if you don’t find additional packaging, don’t fret as they keep their products available at low prices.

It’s not waterproof but stays on for the whole day. If you are new to cruelty-free makeup, you can safely start with this product.

It is one of the most loved, best drugstore cruelty-free mascara that won’t break your bank.


  • Does not run
  • Has fibers
  • Smudge-proof and easy to remove
  • Provides both length and volume


  • Flaking issues

Our Rating: 4/5

TheBalm Mad Lash Voluminous Mascara

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According to the reviews, this is a mascara that is out of the world, and it provides the users with all the benefits they would expect from their mascara. It is paraben-free and cruelty-free mascara, not tested on animals, which makes it favored by so many users.

This theBalm mascara has an injection molded wand, making your lashes attain new heights of fullness and volume. It has a vibrant black color that coats every lash well, making it perfect for a bold look.

This beauty from The Balm cosmetics is water-resistant and smudge-proof as per the users, and it is also free from all those ingredients which are harmful to the skin. It lasts all day long.

Users also claim that it is the best vegan mascara, and people with sensitive eyes can use it.


  • It is smudge-proof and water-resistant.
  • Vegan, cruelty-free, and paraben-free.
  • It volumizes and lengthens the lashes.
  • Lasts for the whole day.


  • It clumps easily.
  • It can transfer when it is wet.

Our Rating: 4.2/5

NYX Professional Makeup Doll Eye Mascara

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According to the reviews, This is an affordable mascara that separates the lashes nicely, and you get dark and dense lashes. It also works well on bottom lashes.

Application is easy and covers the lashes quickly, making them look long and luscious.

As the day goes on, there is no flaking, crumbling, or coming off around the eyes. It’s perfect for a no-mascara, mascara look which stays the whole day and survives humidity.

The only con is that there is nothing to scrape the excess product while pulling the wand out.


  • Cruelty-free waterproof mascara
  • Easy to apply, and it covers lashes quickly
  • It’s available at a low price
  • Easy to wash off and does not smear
  • Long-lasting, even in humid weather conditions
  • Increases volume and eyelash length.


  • Clumps at the tip
  • Flaking issues
  • Might smudge and smear

Our Rating: 3.8/5

Elizabeth Mott It’s So BIG Volumizing Mascara

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According to the reviews, this mascara is smudge-free and does not flake or clump, and it has a corset brush that effectively lifts and provides volume to the lashes.

It has a natural wax that curls and holds the lashes all day long, and it is also safe for people with lash extensions. This mascara provides your lashes with a natural look all day long.

It does not weigh down the lashes but instead provides a sky-high lift to them.

This mascara separates each lash carefully and coats them, thereby preventing clumping and giving and a fuller-looking lash.


  • It is water-resistant and smudge-proof.
  • It lifts and volumizes the lashes.
  • Works well on eyelash extensions.
  • Instantly lifts lashes.


  • It dries up pretty quickly, which is not liked by most people.
  • It has a strong odor.

Our Rating: 3.7/5

Classic French Mascara – Cabaret Première

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According to the reviews, the formula is not sticky or stiff, minimal clumping, and washes off easily.

It is loved by many due to the perfect coverage and thickness it gives. It doesn’t smudge or budge, and its price is closer to drugstore brands. This mascara has a thin brush that gets to the roots of the lashes giving the effect of eyeliner. If you’re someone with mono lids or droopy eyes, this mascara will not leave an imprint on your eye area. It is long-lasting and can be easily removed by a facial cleanser.


  • No flaking issues
  • Doesn’t Smear
  • Smudge Free when perfectly dried
  • Comes off easily when removed with a makeup remover or face cleanser
  • The waterproof variant is also available
  • A single coat is required.


  • Not Vegan
  • Leaves behind black residue when not removed with makeup remover or face cleanser
  • The wand for application is thin and tiny
  • Can prove to be a little too thick on application sometimes.

Our Rating: 4.2/5

Marcelle Ultimate Volume Mascara

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According to the reviews, this one is a pure black, smudge-free mascara.

The effect you are looking for will take 2-3 coats of mascara since it’s buildable.

It comes with a creamy consistency, which gives a thickening effect to the lashes.

For the first few uses, this mascara can come off as goopy, but the formula balances after using it for a while.

It takes a bit longer to dry and is not very long-lasting. You can remove this efficiently without using a makeup remover.


  • Available as both waterproof and otherwise
  • Almost no smudging
  • Gives fuller lashes


  • Might not last long
  • Suitably removed only with a makeup remover
  • Can get a little clumpy and dry
  • Flakes

Our Rating: 3.5/5

best cruelty free mascara

Cruelty-Free Mascara Buying Guide

How To Find The Perfect Mascara

Here are some things that you should consider before you go out shopping for your favorite mascara.

  • If your lashes are sparse and short, then you might want a mascara that will lengthen your lashes.
  • If your lashes are short and you go for a volumizing mascara, then it might make your lashes look stubby. Therefore a lengthening mascara will elongate your lashes, providing you with the look you want.
  • Volumizing mascara is for all those people who like bold and thick makeup. These mascaras coat every lash perfectly to provide that fuller look.
  • For people who are struggling with straight and bland lashes, curling mascaras are a savior for them. So look for a mascara whose wand is curved, which gives you the curvy effect.

Ingredients to Avoid in a Cruelty-free Mascara

When choosing the best cruelty free mascara for your lashes, keep a check if any ingredients are there:

  1. Guanine or Pearl Essence – This translucent substance is extracted from the silvery scales of various fish
  2. Honeycomb – this mass of hexagonal prismatic wax cells is built by honey bees in their nests to contain their larvae, honey, and pollen.
  3. Lanolin – This wool wax is extracted from the secretions of wool-wearing animals.
  4. Collagen – This is the main structural protein in the various connective tissues in the body and is derived from various animals.
  5. Panthenol – it is derived from animals sources such as meat and honey and is provitamin B5
  6. Beeswax – Honey bees of the genus Apis produce this natural wax.
  7. Albumen – Egg white, extracted from the eggs of birds.
  8. Carmine – It is bright-red color obtained from the aluminum salt of carminic acid. To prepare carmine, the powdered scale insect bodies are boiled in solutions of ammonia or sodium carbonate.
  9. Cholesterol – It is an organic molecule extracted from animal cell membranes.
  10. Gelatin – This translucent, colorless, flavorless food ingredient is derived from collagen taken from animal body parts.

As mentioned, the above listed are ingredients derived from animal products and body parts, which entails that the products that don’t use them are vegan. However, to ensure that the products are also cruelty-free, you should refer to the logos for the same and other information about the product and the manufacturer. Always read the ingredients section of any product before making the purchase.

What you should know…

All lashes are different and unique; therefore, you will find something for each one of you in the world of mascara. There are curling mascaras, lengthening mascaras, volumizing, and even waterproof mascaras, which will suit all your lash needs.

It all comes down to understand your concerns and what you are looking to hide and amplify with your mascaras.


Mascaras are a real necessity for makeup lovers. These were some of the best cruelty-free mascaras and some of the best vegan ones, which will suit all your mascara needs.

Picking one of these best cruelty-free mascara will help you contribute a little to stop the cruelty on animals. Small steps make a difference towards a more significant change. Make smart, eco, and animal-friendly makeup choices. It’s our duty as consumers to check out products to ensure that they are cruelty-free. Don’t let your luxury be someone else’s misery.

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