If you are wondering how to get sponsored posts for your blog or website, this article is for you. Sponsored posts or sponsored content is a new way of advertising and promoting even though they have been around for a while, and they are gaining more popularity now. They don’t just pop up whenever you open a new site, don’t look sales-y and an amazing way to spread your network as a blogger!
What is A Sponsored Post?
Sponsored posts can be compared to what native ads were, but they contain a little less content than the native ads. They are designed in a way that they look like the environment they are posted in. For example, if a sponsored post appears in a magazine, then it is likely to be in an article form, and you won’t even know if you are reading a magazine article or a sponsored post.
Another good thing is sponsored posts are fun to read, and that is one way to keep the readers engaged without them knowing what they are reading is a sponsored post and not an article. You won’t find languages that are used in ads like, “Sale! Sale! Sale!”
On the internet, these sponsored posts appear between a blog post and an advertisement. The sponsored posts have more information than a traditional ad. It is because the sponsored post comes directly from an influencer, publication, or a blog. A lot of brands look for sponsored posting on blogs that they relate to and reach out if they find it their perfect fit.
There two ways to sponsor your post; either you could accept sponsored posts on your blog sites, or you could work with influencers to sponsor your post on their sites.
Blog Niches That Do Well in Sponsored Posts
There are various niches that can turn out to be more profitable for your blog. Here are some of the niches that help you attract more readers:
- Food Blogs: Food blogs or recipe blogs are the most searched and popular blog niches, and we can all agree to that since when we try out our cooking skill, searching for the recipe and these blogs provide us with just that.
- Personal Finance: These blogs provide you with tips to save money and managing your budget, and who does not want to save money? These niches are trendy.
- Health Blogs: Being health conscious is a trend these days, and everyone wants to be healthy, so if you run a blog where you post workout sessions or diet plans, then your blog will be able to reach many readers.
- Beauty and Fashion Blogs: These are also very popular. You know you can always rely on such blogs for getting some college outfit tips or ways to improve your skin or hair and even best product recommendations.
List of Sites that Offer Sponsored Posts for Bloggers
If you are looking for sites that can help you sell sponsored posts or with whom you could work, here are some sites that could be helpful for you to get in contact with.
Linqia was set up in the year 2012 and works as an influencer marketing company.
Linqia is one of the leading companies that look for quality content and provide a platform for such content to get promoted reach more people.
It delivers ROI to its customers and serves as a platform where it spreads the content to a large number of media channels building an extensive network for the bloggers.
Flyout.io is another site that can be a great way to get paid for bloggers. It is free to join and an easy way to earn money by placing sponsored posts on your blog.
To get selected by the Flyout.io site, you have to fit into their criteria. Some of them being
- Your blog should have 10,000 organic traffic per month at the least.
- The blog should have a clean and functional user interface, with all the information accessible to the user.
- The blogs should have 100 at the least exceptional articles.
- Your niche should be legal.
If you don’t know, and if you are not sure that your blog would fit in the criteria of the site, then you could email them. Click here to apply for FlyOut.
Once you are selected, you can enjoy various features and facilities that flyout.io provides as well reach a wider network. The blogger affiliated with this site is paid 30 days after the month ends.
Acorn is another site that is leading in the field of sponsored posts and is another option where you can find support for increasing your network.
It works closely with brands and influencers and provides a platform where it delivers the message of that brand and influencer in a way that attracts consumers.
Blog Meets Brand
As the name suggests, this site helps in matching the brands with influencer bloggers, in return building a vast network and promoting both the brand and the blog.
It was found in 2006 and has been around since then, providing a platform where you can find influential content creators for your brand to reach a more wide population network.
They have around 110 members working for them in North America, which include 40 persons in the engineering section and 70 in the client service section, which gives constant platform innovation with superior service.
It is an amazing option for sponsored posts, and a great way to earn. If you have an active blog with quality content, then ValuedVoice is a site you can work with.
If you have an active social media account, then this site will help you make more money as well as spread to a wider range of the population.
You can also refer to people on this site, and this will help you earn extra money. You can help a friend to get their blog approved by this site and, in return, could an extra $5. Click here to get started with ValuedVoice.
Clever for found in 2009 and has worked over a decade in this field. It has managed to deliver many influencers to respected and popular brands.
Real Clever has creative strategies, customized programs, and targeted influencers, which help you build a wider network. They have 90% client return-rate, so you know how popular this site is, and you can just start working with them without worrying about how far your post will be reaching.
Tapinfluence gives a platform for brands that allow them to find influencers and track campaigns as well as pay the creators. This site provides the brands with a tool that they need to manage campaigns to reach a bigger population.
Tapinfluence works in two different areas:
- Influencers: It helps provide influencers with a platform where they could be found by brands so that they could work with them.
- Brands and Agencies: Similar to providing a platform for influencers, this site offers a platform for the brands and agencies so that they could find an influencer and reach a larger population.
AspireIQ is a platform which provides with influencers to brands so that they could campaign and reach to a large population. AspireIQ has been changing and molding itself, making it better every year.
It works on the ‘Influence 2.0’ approach and ensures long-term work relations. With such a site, who keeps on improving itself, it makes it a great option to go for when you want to sponsor your post pr work with them as an influencer to find out brands to work with, and it is a trusted site.
Bloggin’ Mamas is a site that promotes mothers. Yes, moms, just like the name suggest. It was found in 2010, and it is one of the popular mom and one of the first mom blogger network.
It offers deals with brands, local community events, and support groups. They provide with training, mentoring, and resources to help their members (moms) to learn social media marketing skills.
This site has various sites that are their own networks, so you work with one of them posting the ads that the main one posts, which gives you access to the popular brands and advertisement partners.
She Media is one of those few sites that have earned Google Certified Publishing Partner status. It attracts over 500 companies as it has a brand-safe environment. They offer different ways you can monetize your blog such as ads, sponsored posts and affiliate marketing.
This site works solely for women and promotes blogs run by women as well as women content creators.
They have a variety of categories in which they work, ranging from entertainment to foo multi-media content, working with several popular brands.
They are a creator of #Femvertising awards, which promotes brands and agencies that are pro-female.
This is another website that helps brands and agencies connect with different influencers to reach a large audience. It provides wit DIY tools for managing campaigns.
Types of Sponsored Posts for Bloggers
After knowing what sites to go to when you want to sponsor your blogs and the niches that help gain more attention, it is normal to think that what are the kinds of sponsored blogs.
Here is a list which will help you learn more about the different types of sponsored posts:
Sponsored Content Hub
This is for selling different products as it offers eye-catching images of the products which attract the audience. It was first made for a sneakers company where they posted delightful photos of the sneakers to keep the audience engaged. It also provides different links and showcases a product in a way that a traditional advertisement can not do.
Listicles are more fun to read and are more popular among readers. They look more attractive than a journal, and they carry to the point information. Even though the information is to the point, yet it provides every detail that you need to know.
You must be well aware of this one. Whenever we view a YouTube video, we come across videos that are basically an advertisement. Still, we somehow get hooked watching them as they seem pleasing to our eyes and provide with a lot of information as well as sometimes the content could inspire us, so we end up learning more about the ad.
The one we are talking about here, sponsored articles, can be found on blog posts or magazines, and they are written in a way that you wouldn’t know if you are reading a sponsored article or a blog post or magazine article.
Sponsored Post Guidelines You Must Follow
Sponsored posts come with certain limitations and instructions that every blogger needs to follow. The Federal Trade Commission (FTC) has issued some guidelines that should be kept in mind by the bloggers especially those in the US.
- The sponsored posts should be clearly and conspicuously disclosed.
- Forms of media should match.
- Every media should have a disclosure.
- Your support links shouldn’t be distracting to your main disclosure.
- Hyperlinks may be acceptable, but it should only be used when your disclosure can not be shown on the appropriate.
- Size, colors, and graphics matter.
- The disclosure should be as close as possible so that it is more effective.
How Much Do Sponsors Pay Bloggers?
This depends mostly on the quality of content that the blog holds, as well as the amount of audience it reaches. It also depends on the number of blogs you have written. It pays $100 at the minimum and can reach up to pay more than that.
How do sponsored posts make money?
It’s as easy as you would think Sponsored posts earn money when they work with a brand and the brand, in turn, give them money to help them manage their content.
What if I’m not accepted to a sponsored post network?
Some of the networks have minimum criteria set for the blogs they accept such as good traffic (for example, above 10,000 views a month), high domain authority, and the country your blog targets. Sometimes, your blog doesn’t meet their guidelines. If you are not accepted, try leveling up your blog by creating high-quality blog posts, solving the problems of the users, and most importantly getting traffic. You can re-apply once you think your blog has valuable content that helps readers and enough traffic.
Sponsored blog posts are an excellent way for bloggers to earn when you know that you post quality content. All you have to do is find a brand and a sponsor and start working with them and start earning!