Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.
– Brian Clark
In recent years, blogging has become an influential content sharing platform. I personally think that bloggers have more authority than any other media figure.
It’s pretty much clear-cut to say that 2020 is an official year of bloggers. We’re seeing them everywhere on the internet and social media, whether they are established bloggers or newbies who have an undying passion for writing.
I started blogging 5 years back and since then, there’s no looking back. I blog because I love writing and on top of that, I love sharing my thoughts and ideas with my amazing readers. It’s a fact that blog posts are the foundation of a blog and they are what makes a blog a blog. So, it is equally important to create magnificent blog posts that will win the hearts of your readers.
So, what do you think does it take to write a highly effective blog post?
Feeling confused? Do not fret, because I am here to tell you some of the best and powerful secrets to creating breathtaking blog posts. The secrets that no one talks about, I’m excited to tell you!
You don’t have to put a huge amount of effort into using them, I guarantee that these points would come naturally to you once you understand them. So here we go…
1. Focus on the headline (blog title)
Did you know that 8 out of 10 people will read your headline while only 2 will click on it? That means you need to make your headline compelling enough to make people curious to read your post. Obviously, that doesn’t mean you don’t have to work hard on content because the content is the key to create breathtaking blog posts.
There are many online tools that help you generate and improve titles and headlines. Personally, I like to use Headline Analyzer by Coschedule which helps me choose the perfect title that grabs attention.
The headline should be relevant to the content you’re offering. Just know that your headline will make the first impression of your post and spend as much time on writing headlines as you did on your post.
2. It’s just not about content writing
Isn’t it easy for us to type stuff out like a robot or a content writing machine? But that alone won’t help you connect with your readers. You need to bring out some emotions while you’re writing your post. That’s why most of the blog posts just don’t click even though you’ve put your hard work on it.
It’s not about the content but the emotions you make people feel while they’re reading it. Be personal if it requires you to. Your posts should relate to your audience. If you can do that, you’re just way to go!
3. Tell stories
It works, trust me. Nobody wants to read a lame write-up no matter how informative it is. When you start to relate the content to yourself and share your experience while writing it, you are telling a story. And who doesn’t like stories? Through storytelling, you can make someone read it until the end. Yes, you heard that right!
4. Deliver the promise
As much as you worked on your post’s headline, your content should be promising too. Avoid clickbait at all costs. If you don’t know what clickbait is already, it’s a headline that catches your attention instantly but when you read the content it’s under-delivering and under-promising.
It is highly important to meet the audience’s expectations to deliver the promise you claim to. Make sure the headline and the content are relevant to each other and avoid falling yourself into the clickbait trap!
5. Stop bragging about yourself
You is a powerful word. Don’t ever underestimate it! Your audience likes to talk about themselves but not you all the time. In your blog posts, don’t only talk about yourself but your audience too.
Relate to your readers, address their issues, and jot down what’s common between you and them. It will give you space to understand each other better. Use ‘you’ more than I and see the difference.
6. Fill them up with curiosity
Readers are impatient and they instantly want the information they are looking for. The first 2-3 paragraphs of your blog post must be about creating curiosity and excitement amongst your readers. It’s like offering them starters before giving them off the main course. Did you catch my drift? But be careful not to stretch it far and overdo it as the reader can lose interest easily.
7. Your post should be helpful
Whenever a reader visits to check out your post, they have some queries in their mind. If your post isn’t helping, it’s unlikely that they’ll visit you again.
Consider this before hitting the publish button:
- Is my post helping others? or does my post contain enough valuable information my reader is looking for?
- Does it benefit my reader?
- Is it worth my reader’s time?
Put yourself in the shoes of the reader and if you can answer yes to all of these questions, you’re good to go!
8. Identify what the audience wants from you
If you want to build a loyal readership base, start listening to your readers. For example, you’re a nail blogger and your reader wants you to write a tutorial on How to Apply Nail Polish Perfectly, and you fulfill their request. Ultimately, it will result in a deeper connection between you and them.
Sometimes, asking directly to your readers about what topic they prefer will give you a clear idea about what to write. Remember that readers are the only people that run your blog.
9. Support your blog post with facts, quotes, and researches
Facts, quotes, anecdotes are cherry on the cake for your blog post. They make it intriguing for readers to read. If you’re making a particular statement, it’s just great to add a study or research to it, for instance, a link that explains the statement. Back up your claims. These small things could prove to be the backbone of your compelling blog post.
10. Keep them engaged…
Once the blog post gets finished, the reader closes the browser’s tab. Even if it was a worthy read, the chances of them coming back are minimal (let’s be honest). It’s that era in the world where people jump from tab to tab no matter how rich or helpful the content it.
When they make it to the end of the post, their motive is fulfilled i.e reading and gathering information. But the story shouldn’t get over here. Ask them a thought-provoking question that they couldn’t resist to answer and it should be connected to the post. This will create engagement and you never know when you’ll get a good friend out of them.
Finally, you should keep all the above-mentioned points in your mind when crafting a new blog post. Focus on creating the best and catchy headline for your post while keeping the promise to deliver the best content.
Connect with your readers at a deeper level by relating to them, sharing your stories and making them feel your emotions. Remember that your post should be beneficial to your readers or else they won’t be interested in your next one.
If you made it until the end of the post, you are amazing, and I mean it! I hope this post helped you discover new possibilities to create breathtaking blog posts! Now, I want you to share your little secret to creating breathtaking blog posts. Share with me in the comments!