If you’re a part of the beauty community, you might be wondering how to be a successful beauty influencer and stand out in the crowd of already established influencers.
You already know how to start being a beauty influencer and putting on your baby steps to grow your way and become an expert in your niche.
Whether you run a blog or a beauty page on Instagram, Snapchat, TikTok, or YouTube, you might want solid advice at some point in time.
In this post, I’ll be spilling some super helpful tips on achieving success and making an impact as a beauty influencer.
Stick to your niche
Beauty is a broad niche and most often, we find ourselves confused and overwhelmed in picking a niche. To find focus and clarity, you need to niche down and pick something that interests you and what you usually incorporate in your beauty journey. I like to say it ‘pick and stick.’
For example, if you’re a vegan, you can post about vegan beauty and help other vegans with their beauty routine. Similarly, you can advocate cruelty-free beauty.
Here some beauty niches that might pique your interest:
- Natural beauty
- DIY beauty products
- Vegan beauty
- Clean beauty
- Sustainable beauty
Pick one, two, or all of these niches and stick to them to find your audience and make it easy for brands to see if you’re the right fit for them.
Keep Tabs on Latest Trends
Whether it’s blue mascara or jelly makeup, you should keep an eye on the latest beauty trends. There’s so much you can do with them on your posts – mention them, give your opinion or even try them!
Not to mention, new product releases and trying out new makeup brands will hook your followers up.
This will not only add an interesting element to your readers’ feed but also get them to want them to keep up with you. Even better, you might gain some new followers!
Don’t Put All Your Eggs in One Basket
Social media platforms are changing, and so does their algorithm. What’s working today might not work tomorrow.
With just one platform, one algorithm can change your stats overnight. Even though maintaining too many accounts are too much work, it will surely pay off. So, if you’re only on Instagram, it’s time you consider other great social media platforms like TikTok and Snapchat.
Another great thing is, being active on different social media platforms will make brands want to work with you.
Connect with Like-Minded Influencers
This one is a no-brainer! Get together with those who are in the same space as you. You can find many influencers and bloggers who want to collaborate with you for giveaways and live sessions. New followers from the cross-promotion you’ll receive is the icing on the cake.
Being yourself is the simplest advice on your way to becoming a beauty influencer. Your followers want to see a more realistic you.
Post photos that have a more ‘real-life’ appeal to them as opposed to filtered photos. Your followers want to see your unedited photos. Break unrealistic beauty standards by being yourself – the best beauty gurus do that! After all, being an influencer means influencing in the right way.
Barbara Fava is one of the famous beauty influencers who like to keep it real in most of her Instagram posts. The key is, whatever you post about, give your all in.
Becoming a successful beauty influencer who knows what they are doing is essential for staying in the game. Sticking to a niche will help you remain focused and when you follow the latest beauty trends, it keeps your feed fresh, and your followers engaged.
Your popularity shouldn’t be limited to one micro influencing platform but different ones so you’re active everywhere and attract diverse collaborations. The best way to grow as an influencer is to connect and collaborate with those in your field, so it’s a win-win for both sides.
Lastly, transparency and authenticity will take you a long way as it makes you connect even more with your followers.