Starting your own clothing brand is a lot of work, but really rewarding. It’s fun to design clothes people love to wear. And you get to build a brand that expresses your style and values.
In a competitive fashion world, your brand name can be just as important as your designs.
If you want your clothing or boutique business to succeed like top fashion brands, give it a name everyone will remember.
Let’s explore unique, untaken clothing brand name ideas to help you build a good clothing brand from the ground up.
Contents
Why the Right Name Matters for a Perfect Clothing Business
Small businesses, especially, can greatly benefit from a strong brand name:
- Makes your brand memorable—sticks in people’s minds and gets shared naturally, like free word-of-mouth marketing!
- Gives you instant credibility—helps people take your brand seriously, even if you’re just starting out.
- Let you charge more—enhance your brand, so customers feel like they’re buying something premium, and they’ll happily pay for it.
- Gets your brand noticed everywhere—whether it’s on clothing tags, social media, or your website, a catchy name ties your visual identity together beautifully.
- Tells your brand’s story—hints at your style, values, and personality — even before someone sees your designs.
- Make marketing easier—easier to promote across the fashion industry: in ads, hashtags, packaging, and influencer content.
Names Inspired by Brand Personality & Aesthetics
Cool Clothing Brand Name Ideas
Perfect if you want your brand to feel modern, trendy, and a little rebellious. Think sneakers, graphic tees, and confident attitudes.
- 21Story
- Blairs
- Couturely
- Crene Crap
- Dolce Viva
- Quite Cool
- Ninety Ninety’s
- ReVamp
- Noxhype
- Zentroline
- Fashwaves
- Driftstatic
- Hush & Riot
- Rogue Edit
- Vini Vidi
Unique Clothing Line Names
These names are a little offbeat, a little artsy, and a whole lot original — great for boutiques, online stores, or vintage-inspired collections.
- 20/20
- 24 Karat
- Adaline’s
- Angels & Demons
- Fleurence
- French Closet
- Klothing
- Oh Em Gee
- Penelope’s
- Reverdale
- Très Chic
- Ubique
- De Novo
- Magnolia Boutique
- Sweet Remix
- Living Simply
- Blueberry Hill
- Modern Appeal
- Unique Altered
- Primrose Shop
- Florian Dress Shop
- Legacy Vintage
- Rack n Roll
- Variation Vault
- This Year’s Gear
Catchy Clothing Brand Name Ideas
These names are bold, fun, and hard to forget—just what you need if you want customers to remember you after one scroll.
- Finders Keepers
- Belle Chic
- Aesthetics
- Cloud 9
- Beachie
- Abracadabra
- Sew in Style
- The Hanger
- C’est la Vie
- Brooklyn 20-20
- Night & Day
- Size Zero
- Knock Stock
- Viva la Vida
- Dots & Lines
- Sugar & Spice
Exotic Clothing Brand Names
Looking for a name that feels international, luxe, or just a little mysterious? These brand names scream travel, elegance, and worldly inspiration. Great for boho, high fashion, or artisan lines.
- Oeuvre
- Moda Bella
- Vittoria
- El Aye
- Velóran
- Sylva & Stone
- Althea Collective
- Sahara Muse
- Isla Ceylon
- Aether & Hue
- Solarae
- Lyra Loom
- Boreal Bloom
- Veridian Vogue
- Amarillo Silk
- Opal Dusk
- Jamila
- Cleopatra
Creative Clothing Line Names
These names are playful, clever, or just a little unexpected — perfect for designers who think outside the box. If your brand is about fun fashion, quirky looks, or witty details, this list is your playground.
- Heidi Says
- Uptown Funky
- The Little Things
- 180 Degrees
- Trend Corner
- Wicked Stitch
- Marry Me
- The Black Swan
- Limelight
- Bespoke Branding
- Social Fabric
- Thrifty Designers
- Giza Palace
- Out of the Boutique
- White Wolf Designs
- Dolce Envy
- Sporty & Sleeky
- Charming Stories
- Loco Designs
- LBNY
- Sole Apparel
- Attitude Looks
- Trendy Aura
- Plains & Prints
- Fabric Gallery
- Clever Panda
- Thrifty Threads
- Contrast Clothes
- Hueful World
- Kawaii Everything
- Knit-Buns
- Fashiongasm
Cute Clothing Brand Names
Adorable, sweet, and filled with charm — perfect for kids’ brands, pastel palettes, or cottagecore vibes. These names make customers feel cozy, nostalgic, and happy.
- Eden in Love
- Lilliput Store
- Rainbow Designs
- Sunshine Joy
- Angel Threads
- Ever After
- White Dahlia
- Patricia’s Presents
- Paper Boutique
- Endless Rose
- With Love
- Love, Rosie
- First Date
- Apple Blossoms
- Lil Cubs
- ChidoriStyle
- Fercoco
- ToutaShe
- Fluffies
- BouncinBerry
- Baby Angel
- La Rosa
- French Chiffon
- Dressify
- Sunglow
- Choux Choux
- Holly Hood
Luxury Clothing Brand Name Ideas
If your brand leans luxe, polished, and refined, these names are all about sophistication. Imagine timeless elegance, high-end fabrics, and fashion week aspirations.
- Paris Week
- Incognito
- Fifth Avenue
- The Ace
- Loire Valley
- Oak & Pine
- Primerose
- The Manhattan Project
- Scarlet’s Closet
- Ash & Aspen
- English Factory
- Worthington
- Maudern Chic
- Fabulosity
- Overluxe
- Cashmere Linings
- Silk Affair
- Curioun
- Drapelux
- Femmelange
- Praudo
- Burlesque Brights
- Infinitie
- Queen’s Park
- Glamazon
- Kings & Queens
- King Style
- Bournielux
- Delightlife
- Style Encore
- Next Level
- Grand Flow
- Express Delights
- Luicate
- Title Nine
Vintage Clothing Names
For brands inspired by timeless trends, retro fashion, and old-school charm. These vintage clothing name ideas pair well with thrift finds, curated boutiques, and everything nostalgic.
- Vintage Attic
- The China Doll
- Vintage Finds
- Desirous
- Vinta Fiesta
- Ancientte
- Crimsun
- The Trunk
- Smithsonian Gallery
- Fashion from Beyond
- A Stitch in Time
- Jeanius
- Beat’69
- Indya
- Beyond Truss
- Nivineety
- Moohem
- JustFabs
- Victorian Vintage
- Enchantments
- Frills & Laces
- Heirlooms
- Fine Finds
Minimalist Clothing Brand Names
These names are sleek, understated, and elegant — apt for clean lines, monochrome palettes, and a “less is more” aesthetic.
- Skinny & High
- The Minimal Side
- Minimally Involved
- Less is More
- The Editorial
- Minimal Studio
- Voidform
- Pure & Plain
- Unseen Label
- MonoHabit
- Neutra Wear
- Minimal Me
- Clean Look
- Ballance
- Little Minimalist
- The Edge
- Exotica
- Minimalane
- La La Less
- Go Minimal
Names Inspired by Target Audience
Your brand isn’t for everyone, and that’s a good thing. Whether you’re designing for women, men, plus-size shoppers, or kids, the name should speak directly to them.
Women’s Fashion
Elegant, feminine, and fashion-forward, they’re great for boutiques that focus on dresses, accessories, or anything with a little glam.
- La Belle
- Emerald Apparel
- Laura’s Closet
- Blush Boutique
- Cinderella’s Closet
- Violet’s Dresser
- Little Lady
- Miss Belle
- Queen of Versailles
- Milana
- Mimosa
- Lady Victoria
- Orchid
- Lavender
- Crepe Myrtle
- Daisy
- Morning Glory
- Modern Walk
- Leather or Lace
- Model Madness
- Eleanora
- Vault Clothing
- My Sister’s Closet
- Garden of Eve
- Designer Den
- Got Style?
- Gossip Girls
- Paris Line
- Regal Apparel
- London Britches
- Bewitched Boutique
- Nighty Nine
Plus Size Fashion
Bold, inclusive, and body-positive—these names celebrate curves and confidence!
- Queen’s Closet
- Curvy Couture
- All Sizes
- PlushMe
- CyberFemme
- XL Beauty
- Only Curves
- Chicnovo
- Choco-Lily
- Mollymode
- FashnityAdiamor
- LargeLove
- Plus-on-Demand
- L’me Plus
- Extrasize
- Bellatina
- Fresco
- Green Goddess
- Curvy Kiss
- PlusX
- 3XLs
- Figure Fab
- Dramatic +
- Plus Love
- Curve Luv
- SizeX
- Big Seams
- +Size Fashionista
- Double Digits
- Curvy Sense
- Plus Size City
- Antique Curves
- Brit & Co.
- Istaque
- LovingLarge
- Plusify
- Brawn’d
- Plus 24\7
- FineFash
- Curvage
- Mayvenn
- Parker & Quinn
- Careamo
Men’s Fashion
Sharp, classic, or laid-back cool, these names work for brands ranging from tailored suits to relaxed streetwear.
- The Modern Man
- Boys with Brains
- Designer Den
- Next Gen
- GenMan
- Leisure Club
- Freedom Attire
- Men’s Vault
- Suit You
- Suit Closet
- Men’s Loft
- Gentlemen’s Secret
- Strictly Dapper
- Refined
- Gent’s Style
- Metro Made
- Mister Warehouse
- Sharp Knights
- Knight in Armour
- The Penthouse
- Rugged Wallet
- The Workshop
- Gentleman’s Palace
- Thread Co.
- The Tailor House
- Cufflinks & Ties
- Men & Co.
- Gentleman’s Clique
- House of Suits
- The Gentleman’s Booth
- Suit Society
- Gentleman’s Picks
- Adventure Apparel Co.
- Jacket Shop
- The Casual Suit
- Woody Vibes
- Fine Man
- Retronic Wear
- Outrigger Threads
- Lion’s Den
- Southside Mens
- Active Pilots
- Metro Man
- Men’s Choice
- Crew Cut
- Crimen
- Mentous
- Suit Supreme
- Tailor’s Cove
- Just Black
Children & Baby Clothes
Cute, playful, and full of heart — perfect names for baby brands, toddler styles, or whimsical children’s boutiques.
- Babylicious
- Baby Boutique
- Little One’s Closet
- Little Crib
- Playdate
- Lil Trends
- Beba & Bebe
- Expectinggg
- Mini Mama
- Angel Bambina
- Toteets
- Infanthetics
- Kidimax
- Sitting Ducks
- Baby Glow
- Ribbit Baby Co.
- You & Baby
- Goo Gah
- Mini Diva
- Bear & Cub
- Mommy & Baby
- Bump Trends
- Catwalk Juniors
- Mommy’s Dearest
- Little Dimples
- Ducklings
- Fairytale Closet
- Rosy Cheeks
- Sweet Peach Babies
- Swaddle Shop
- First Step
- Lullaby Closet
- Kids Haven
- Tiny Tots Wardrobe
- Baby Collections
- Baby Trends
- Cowboys
Gender-Neutral Names
These names keep it inclusive and versatile! Great if you’re building a brand that breaks the binary or just focuses on essentials for everyone.
- Threaded
- Neutrale
- ModaHaus
- OvrLap
- Bare Thread
- Stillwear
- Verge
- Eposhe
- Unbound
- Uniforma
- Form & Function
- Blank Label
- Shifttt
- Canvas Mode
- Everyday Era
- Tailorless
- Nouvel
- Wearhaus
- Morphe
Dogs, Cats and Pet Clothes
Pets in clothes are adorable and for some of us, they’re the real fashion icons of the house. These names are playful, charming, and full of personality (just like your four-legged customers).
- Furrie
- Paws & Claws
- Four-footed Wardrobe
- Puppy Style
- Glam Pet
- Pooch Town
- Dogmatic
- LuxePaw
- Pawsh
- The Dapper Dog
- Fur Seasons
- Pet-à-Porter
- Bow Wow Moda
- Barknbits
- Pooch Dazzle
- Canopies
- Fido Prints
- K9Fash
- Purr-fect
- Puppy/Kitty Kingdom
- Pooch Shop
- Paw & Order
- Pooch Appeal
- Bow Wow Club
- Pawfection
- Fluff & Tuff
- Pupply Club
- Bow Box
- Frenchie Made
- Poodle Designs
- Void Affection
- Best Buddy Fashion
- Furever Clothing
- Wag & Love
- Boss Dog
- Wags & Wardrobe
- Barklyn
- Tailor Pup
- Meow Mode
- Pup & Circumstance
- Haute Dog
- King Rover
- Dog in the City
- Pawdulgence
- Dogshionaire
- Classy Canine
- Hound Labels
Names Inspired by Clothing Type
Sometimes, the type of clothing you sell gives your brand name the best inspiration. Whatever your style is – gym wear, denim, or streetwear – you’re covered.
Urban Fashion Brand Names
Cool and trend-driven, these names have a gritty edge and street style vibe.
- Touch of Spice
- Bling Bling
- Broadway’s Closet
- Contemporary
- Closet Confidante
- Aura
- Savvy Chic
- Indya
- Beyond Truss
- Nivineety
- Moohem
- JustFabs
- Sobo Closet
- Artful Attires
- Street Wear
- Sassy
- Cougar
- Au Revoir!
- Little Black Everything
- Tanked Up
- Fringes
- Faahrenheit
- Skies are Blue
- Chinese Laundry
- Ocean Drive
Cool Underground Streetwear Name Ideas
- Closet Critique
- Metro Co.
- Up Cycle Wear
- Brand Signal
- Impact
- Tank It
- Bang On
- Simply Clothes
- Anything Goes
- Funkytown
- Keep it Casual
- Street Air
- Go Getter
- OG Crew
- Street Cut
- Street Knight
- The Hippie Way
- Street Army
- Street Cosmo
- Chill Factor
- Street Secrets
- Street Smart
- The Seasonal
- Nifty Rebels
- Revolution Pro
- Real Wear
- Arch Lyfe
- Sharp Clothes
- Zenith High Street
- Off the Rack
- American Trench
- The Looker
- Everyday Casuals
Sports, Gym and Fitness Clothing Brand Names
Strong, bold names for brands that are all about movement, performance, and motivation.
- Ready Set Go!
- No Sweat Activewear
- Sweat it
- Game Time
- AceFitters
- Style Sports
- VentFit
- Gravitee
- Heavenly-Yoga
- GymGrid
- SprintCave
- Sport Spot
- Champion Sports
- Fitwears
- Redefine
- NewTribes
- InShape
- Athton
- Netballx
- Fit Mind
- Torsee
- Amored Dive
- FitPlay
- Fit Blitz
- Sky Sports
- Game Day
- Smooth Moves
- Gear Up!
- Athlete’s Paradise
- Sportsy
- Game On!
- Triple Jump
- Jolly Roger
- Sport Fiend
- Sporty Spice
- Sportalicious
- Active Victory
- Jump Apparel
- Gold Medal
- Athletica
- Betterstrides
- Dynamite
- True Gravity
- Winner Wear
- Power Go
- Ace Sports
- Earth Track
Jeans Brand Name Ideas
Denim is a classic — and these names ooze rugged, reliable, and effortlessly cool vibe.
- Dyed Up
- Denim & Denim
- Denim Forest
- Hollywood’s Denim
- Denim Diaries
- The Denim Co.
- Faded
- Disco Jeans
- Seams and Zippers
- Slate Jeans
- Blue Jean Co.
- V-ins
- Zinn
- Jeansify
- Jeansworthy
- Madison Wallet
- Faint Welt
- Size Swap
- Pick-N-Jeans
- Flipstars
- Denium
- Denimheads
- Rockabellar
- Forster
- Krinkled
- DenEx
- Knee-grazers
- Skinny Squares
- Atholl
- Tapereds
- Jogger Co.
- Pleated Pockets
- Zips and Pockets
- Trouser Spot
- Distressed
- Patched Garments
- Ragged Slacks
- Tribal Jeans
- Hourglass Jeans
- Skinny & High
Trendy Boutique Name Ideas
If your store is all about unique finds, curated collections, and eye-catching style, these boutique names help set the mood before shoppers even walk in.
- Tini-Luxe
- Blessings Unlimited
- Vanity Royal
- Favor Kingdom
- House of Regal
- Luft Noir
- Vogella
- MavenStyle
- Crochettini
- Mercette
- Purple Boutique
- Luxe Boudoir
- Preston Eds
- The One Boutique
- Pithy and Poochy Hats
- Demure Etchings
- Savoir Faire
- 2nd Heaven
- Divine Moda
- The Vintage Affair
- Lovesven
- Runway White
- Halle’s Company
- Moonlady
- Streets of Gold
- Saint Kilda
- New York Nice
- Nicheous
- Angel & Company
- Elegant Divas
- Clothes Row
- Fontaine’s
- Summertime Shop
- Outfit Archive
- Jade Store
- Mimosas
- Fiesta Fashion
- The Clothing Revolution
- Blue Striped Tees
- Clothing Vault
- The Glam Closet
- Wild Outfitters
- Figure it Out
- Kiddaddle
- Kidaroo
- Twinkle Toes
- Sugar Bugs
- Caroussel Kids
- Sew Lovely
- Dahlia
- Garden of Flowers
- Style Coda
- Couture Corner
- Luxe For Less
- Tanner’s Creek
- Frayed Edge
- Enchantix
- Fash Fortress
- Crimsons
- Liberty Designs
- Closet Call
- Chaos 928
- Uptown Girl
- Rebella
- Vanilla Closet
- Clad In
- Mode Noir
- Chicolei
- New Queens
- That Girl
- Stylishies
- Tailor To You
- Spree Sure
- Chicosphere
Names Inspired by Language and Culture
Taking cues from different languages or cultural aesthetics can make your name feel poetic, romantic, or worldly — just make sure it’s respectful and makes sense for your brand.
Desi-inspired
These names add richness and heritage, great for South Asian fashion or styles rooted in cultural pride.
- NoorJahan
- Romantic Retro
- American Made
- Moxie
- En-tro-pe
- Jinxer
- RangVaas
- Dark Victorian
- Tradster
- True Culture
- Summerdaze
- Mrindangini
- Amaya
- Parampara
- Bharatiyan
- Being Desi
- Chilln’n
- TanaBana
- Bronze Age
- Bolero
- Zoot Suit
- MeerZara
- Desi Stitch
- Miss Masala
- Nazaaree
- Chandini Chic
- SoBo
French-inspired
Incredibly chic, stylish, and effortless. These names bring that je ne sais quoi to your brand.
- C’est La Mode
- Belle Vie
- Atelier Jolie
- Maison Élégante
- Lumière
- Haute Rue
- Élan Jolie
- Rue Féline
- Douceur Noire
- Maison Lueur
- Soirée Blanche
- Bijou
- Couture de Rue
- Mode Amour
- En Vogue
- L’Étoile
- Jolie Belle
- Mon Coeur
- Chérie
- Le Chic
- Trésor
- Mode Maison
- Lune et Soie
- Rue Blanche
Italian-inspired
Perfect for high fashion, elegant tailoring, or just adding subtle luxury to your label.
- Firenze Fashion
- Moda di Vita
- Ragazza
- Vero Stile
- Casa della Moda
- Roma Wear
- La Passerella
- Venezia Vibe
- ModaVero
- Stella Sartoria
- LuceNova
- Via Fiorella
- Rosso & Oro
- Moda Moderna
- Luce
- Sartoria
- Dolce Sartoriale
- Figlia
- Stilista
- Vivace
- Cattura
- Bellissima
- Milano Muse
- Sorella Style
Global, multicultural-inspired
For brands inspired by travel, stories, and global fashion — these names honor diversity and exploration.
- Nomad Threads
- Global Stitch
- Terra Moda
- Wanderwear
- Worldly
- Ubuntu Apparel
- Aluna
- Melange Mode
- Nomadiq
- ThreadAtlas
- Kulture Woven
- Zenya Tribe
- ModaMundo
- Folkhouse
- Bazaar Bling
- Crossroads Clothing
- Planetwear
- Yatra
- Zuri
- Cultura
- Mosaic Mode
- Tribe Vogue
- Around the Thread
- EthnoChic
- Globetoga
One-Word Clothing Brand Names
Short, snappy, and super brandable — these one-word names can build a bold identity with room to grow.
- Threadora
- Stylark
- Cloze
- Vintessa
- Glamoré
- Luxora
- Formance
- Luminairre
- Drapiq
- Hued
- Chroma
- Wardrobee
- Modique
- Trendify
- Sewvana
- Adornix
- Gossie
- Dressiq
- Styll
- Apparelle
- Velvia
Types of Names You Can Pick
Every brand name isn’t the same. Here are the most common types – and when to use them:
Descriptive names
These say exactly what your brand is about. Think: Urban Outfitters or The North Face. They’re easy to understand and help with SEO — but they may be less emotionally engaging.
Suggestive names
These hint at the vibe or benefit of your brand without spelling it out. For example, Everlane suggests timeless quality. These names are memorable and allow room for brand storytelling.
Invented or mashup names
Completely new words like Zara or Lululemon can be trademarked easily and stand out — but they may need more marketing to explain at first.
Evocative words in other languages
Words from French, Italian, Spanish, etc., can give your brand an aspirational or exotic feel (e.g., C’est La Mode). Just be sure they’re culturally appropriate and easy to pronounce.
Initials or acronyms
Simple and clean—like YSL or H&M—work well for heritage or high-end brands, but lack personality when just starting out.
Founder/personal names
Using your own name (e.g., Tommy Hilfiger, Anine Bing) is particularly fitting for luxury or boutique fashion brands, where the designer’s identity matters.
Quick tip: A study by the Journal of Experimental Social Psychology found that “easily pronounceable brand names draw more positive attention and influence decision-making.” So avoid ones that are hard to spell or say!
Basics to Consider When Naming Your Clothing Business
Once you’ve brainstormed ideas, use this checklist to refine and validate your name. A good name isn’t just cute or clever — it works.
Know your target audience
Who are you designing for? A Gen Z streetwear fan might respond better to Drip Haus than Evelyn & Co.
Create a quick mood board or customer profile before choosing a name. Think tone, energy, and values.
Brand personality match
A name should reflect what you’re selling. If your brand is minimalist and sleek, skip overly fancy names.
Choose a name that’s appropriate for what you sell. If you sell kids’ clothes, you don’t want a name that sounds too serious.
Ask yourself: If your brand was a person, how would it talk? What vibe would it give off?
Use a clothing brand name generator
Free online name generators can help you find great business names.
Customize the suggestions to make them unique to your clothing brand. While a fashion brand name generator is a great tool for coming up with creative name ideas, you won’t come up with a unique name unless you’re willing to think outside the box.
Check for originality
Always search Google, Instagram, and the U.S. Patent and Trademark Office database (USPTO.gov) to avoid conflicts.
Look for a .com domain match and check social media platforms and handles using tools like Namecheckr.com.
Keep it pronounceable and spellable
If people can’t say it, they won’t search it. And if they can’t spell it, they can’t tag you.
Try the “bar test”: Say the name out loud and see if someone can spell it correctly after hearing it once.
Domain availability
A .com domain still carries the most credibility. Even if you start on Etsy or Instagram, you’ll want room to grow your clothing line.
Pro tip: Buy the domain even if you’re not building the website right away — it’s cheap insurance for your brand.
Trademark safety
Trademarking your name early protects your IP. If it’s taken, you might have to rebrand — which is expensive and confusing for customers.
Consult an IP attorney or use a service like LegalZoom or Trademarkia for a basic search.
Name longevity
Will it still make sense if your business grows? A name like Kids Couture might feel limiting if you expand to teen or maternity fashion.
Think ahead: Can this name stretch with new categories or collections?
An emotional connection
Does the name evoke something visual, emotional, or aspirational?
According to a Stanford study, consumers connect better with brand names that tell a story or spark a feeling. Go beyond literal.
Bottom line
Choosing a name is one of the most exciting — and important — steps in launching your fashion brand! It’s a business move that can shape how people feel about you before they ever see your collections.
Whatever you prefer—building a high-fashion label, designing cute kidswear, or starting a line of edgy streetwear brands—your name should reflect your mission, make an emotional impact, and feel like something your potential customers can believe in.
We hope this list of clothing brand name ideas helped you find inspiration and sparked a few name ideas of your own. Take your time, test your top choices, and try thinking differently.
Great clothing brand names aren’t born from playing it safe — they come from leaning into your style, your story, and what makes your label truly you.
This was soo soo helpful to me thanks a lot
so helpful for me. Thank you!
How to type of my idea name for our business of the clothing?
Wow, these clothing brand name ideas are incredibly creative! I love how unique and catchy they are—definitely sparked some inspiration for my own brand. Thanks for sharing!
I absolutely loved the creativity in this list! The names really capture the essence of a standout clothing brand. I found a few that I might use for my own venture.